Peterson Manufacturing hired Ross Froat as vice president of engineering and government affairs.
Ross comes to Peterson with a long career in the trucking industry as former director of technology and engineering policy for the American Trucking Associations. Ross led ATA’s technology regulatory affairs, managed the association’s technical priorities, and provided the industry multiple policies, government programs, and supporting benefits including leading advocacy for safety and business efficiency behind automated trucks and intelligent transportation systems.
In his new role, Ross will be leading all engineering and government affairs efforts at Peterson and will be focused on expanding the value of the PetersonPulse intelligent trailer system as fleets begin collecting trailer data, Peterson officials said in a press release.
Previously, Ross also served as service manager for Idealease and lead technician for Penske Truck Leasing.