Design quality of Volvo’s FM helps win Red Dot Award


The ‘design quality’ of a new Volvo Truck model has helped the company win a Red Dot Award.

Volvo’s FM triumphed in the product design category for commercial vehicles.

The truck was designed with the driver being the primary focus.

Therefore, there was a long process to agree the right design elements that would ensure it hit the spot.

Volvo conducted surveys and customer interviews before any design and development work took place.

As a result, the design team knew what it would take to ensure they could create the best ‘mobile office’ on the market.

The end product was a design quality that ensured the FM is agile, spacious and safe for all drivers.

Carin Larsson, Volvo Trucks’ chief designer, UX, said the award was testament to the design team’s creative work. 

“The award highlights a well-balanced Volvo FM, creating business value with this desirable truck,” he said. 

“By purposeful design, we are improving the daily lives of our drivers and keep our society running.”

Red Dot Award judges were impressed by interior elements such as the truck’s new dashboard.

Also, a user-friendly interface helps to simplify driver interrelations and minimise distractions.

Importantly, this enables the driver to keep safe on the road, especially in challenging conditions.

Meanwhile, exterior design elements such as the V-shaped headlamps and front grille were also praised. 

The Red Dot Award is an international design competition and was founded more than 60 years ago. 

Awards are presented every year in the areas of product design, communication design and design concepts. 

Interestingly, products from more than 60 countries took part in the 2021 competition.

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